MidUSA Brand and Values

Bringing Our Brand, Values, Mission and Vision to Life

MidUSA has a proud history of connecting members with financial success and engaging the communities we serve with meaningful, lasting support. Our story begins with MidUSA’s Mission and Vision and builds with our Values. Collectively, these elements are voiced through our Brand – which focuses our actions and thought to ensure we’re always creating member success.


MISSION: MidUSA will assist member-owners in achieving a brighter financial future.

VISION: Making a Difference in the Lives of our Members!

VALUES: We are Committed to Develop and Demonstrate:

Our brand is build on collaborative teamwork, compassionate service, mutual empowerment, and integrity


Our brand is our voice. It guides how we interact with our members and community, and how we live. Our succinct and meaningful positioning statement powerfully expresses that brand, and tells members MidUSA is committed to:

Making a difference together

More than just words, it’s actions. It’s the feeling you get when you interact with a MIdUSA staff member and experience the difference first hand.  MidUSA is proud of our team, our history, our member connections and community engagement that leads us forward … together.